TRT-Testosterone Replacement Therapy Clinic in Rutherford, NJ.
201-292-0706
Reclaim Your Youth and Vitality with TRT in Rutherford, NJ
It can be hard to hear for some, but getting older is just part of life. For many men, hitting a certain age signifies the beginning of a new chapter - where bucket list items are crossed off, and goals are accomplished. For others, however, aging is a scary prospect, filled with nagging injuries, embarrassing weight gain, and inability to perform intimately. Few things feel worse than realizing that you simply can't perform as you used to, whether on the basketball court or in the bedroom.
The reality is, as men get older and approach middle age, their testosterone levels drop. When a male's testosterone levels get lower, it can cause a slew of unwanted symptoms like:
If you have noticed any of the above symptoms and feel like you're just dragging yourself through life, don't lose hope. Many men around the country are experiencing the same feelings as you. Thankfully, you don't have to settle for the side effects of low testosterone. There are proven, easy steps that you can take to reverse the negative signs of aging. If you're ready to reclaim your youth and feel like you did in your 20s and 30s, testosterone replacement therapy (TRT) may be the perfect solution.
TRT bridges the gap between your old life and the happier, more vibrant version of you. That's where Juventee comes in - to facilitate your transition to a more youthful, fulfilling life and a brighter future. After all, aren't YOU supposed to be in charge of your wellness and health? With the Juventee team by your side, you'll have the tools to do so - backed by a personalized plan crafted by experts with more than 20 years of experience.
The Juventee Difference
At Juventee, we propose a preventive and proactive medical approach to preserve optimal body function, with the best hormonal functioning to prolong vitality and youthfulness. Our specialty is Age Management, which is based on the belief that balance is the key to wellness. We employ the most innovative science, offering treatments like TRT in Rutherford, NJ, and other clinical products with proven efficacy.
Living a younger, healthier, and longer life is a frequent commitment for Juventee's team of specialists. We are experts at designing customized programs that work synergistically with your body and brain. We love incorporating smart nutrition, hormonal balance, exercise, stress management, cognitive health, and lifestyle changes into our treatment programs. We also implement sciences such as testosterone replacement therapy to achieve verifiable, legitimate results.
Our doctors take differing approaches to care but share the single goal of prolonging your youth and vitality. With that goal in mind, Juventee was born from the hands of its partners, who want you to feel full strength, energy, joy, confidence, and wellbeing.
testosterone levels. Unfortunately, when a man loses too much testosterone, it results in a condition called hypogonadism. Also called "Low T," testosterone loss due to hypogonadism must be replenished, or the male suffers from difficult, even debilitating symptoms.
We Work With
What is Testosterone?
What pops up in your head when you think about testosterone? Many people associate testosterone with being overly aggressive, macho, and violent. However, the truth is that testosterone is a critical hormone for men and affects the male lifespan from puberty through old age. As a sex hormone, male testosterone is produced through the testicles. It becomes most prevalent during puberty.
Testosterone production is controlled by the pituitary gland at the base of a man's brain. This gland sends signals to the testes, which in turn produce testosterone. A feedback loop helps regulate the amount of testosterone in the blood. When levels are too high, the brain orders the pituitary gland to restrict production.
Did You Know?
Cholesterol synthesizes the testosterone in your body. However, having high cholesterol doesn't mean you have high testosterone levels, too. T levels are too carefully controlled by your pituitary gland for cholesterol to raise testosterone levels.
During puberty, testosterone helps males develop:
- Body Hair
- Facial Hair
- Muscle Strength
- Increased Libido
- Deeper Voice
- Muscle Density
- Sperm
What is TRT in Rutherford, NJ?
Testosterone replacement is exactly what its name implies. It's a therapy for men that replaces diminished testosterone levels, which helps balance your hormones and ultimately improves your life. Also called androgen replacement therapy, TRT alleviates many of the side effects that men suffer from as a result of low testosterone.
Testosterone was originally synthesized in a lab in 1935. Its popularity has grown since, and today, it is among the most promising doctor-prescribed treatments for men in the United States.
So, how does testosterone replacement therapy work? TRT essentially gives you the testosterone needed to be healthy and have a properly functioning body. As the primary androgen for males, testosterone has a role in the natural processes your body needs for overall health. This extra hormonal intake positively affects patients and their general health, preventing diseases such as osteoporosis, cardiac diseases, and more.
Though there is an abundance of testosterone in your system throughout puberty and into your 20s, it gradually depletes with age. Sometimes, serious injuries and long-term conditions like diabetes affect testosterone levels. Unfortunately, when a man loses too much testosterone, it results in a condition called hypogonadism. Also called "Low T," testosterone loss due to hypogonadism must be replenished, or the male suffers from difficult, even debilitating symptoms.
Common Signs of Low Testosterone
Though some symptoms of low T are abundantly evident, not all men can immediately tell they may need TRT. If you're unsure, ask yourself these questions:
- Are you usually a productive powerhouse but now feel like you lack drive and motivation?
- Have you had a normal sex life in the past but now find that you're losing the ability to be intimate?
- Are you usually calm and collected, but your partner is complaining about your irritability?
If you answered yes to any of those questions, it could be time to contact Juventee about a personalized TRT plan. Still unsure if you're experiencing symptoms of low T? We have compiled a more extensive list of signs below:
Decreased Energy
Low energy used to be considered a normal part of aging. Today, most doctors know better. Modern advances in medicine show that lack of energy and low T often go hand-in-hand.
If it's a huge struggle to keep up with your kids on the soccer field, or you just don't have the energy to be active, you may have low testosterone. Getting tired is normal, but if it's an ongoing problem affecting you and your family, it's time to consult a doctor.
Whether you're having a tough time getting through your day or can't finish normal activities, TRT in Rutherford, NJ could be the solution.
Lowered Libido
You would think that lowered libido would be easy to pick up on, but when it happens gradually, it can be more difficult to diagnose. With that said, many men use TRT because they've lost that "spark" in the bedroom. It's not easy for a man to hear that they're not pleasing their partner because intimacy is an important part of a relationship.
The good news? Having a low libido doesn't have to be permanent. TRT treatments can help revert hormone levels to their normal range, making for a more enjoyable sex life.
Hair Loss
If you're like millions of other men, hair loss is an unfortunate reality you don't want to think about. Closely related to hormone imbalances and testosterone decline, hair loss is about as distressing as it gets. This common symptom is often related to DHT - a derivative of testosterone that can cause hair follicles to die.
Thankfully, a carefully monitored TRT regimen can help restore hair, especially when combined with methods like plasma-rich therapy. While it's true that you can't change your genes, you can change the effects of low testosterone in your body, so hair loss isn't your only reality.
Inability to Achieve and Maintain Erections
Weak erections - it's an uncomfortable subject for men to talk about. It's even worse to experience the symptom in the heat of the moment. Despite being very common, men shame themselves when they can't achieve an erection. And while there are many reasons for this malady, low testosterone is often a contributing factor.
Fortunately, you don't have to live with weak erections forever when you balance your hormones with a personalized TRT treatment plan from Juventee.
Depression
You're feeling down about everything and can't figure out why you feel crummy about life. You're successful at work but feel unaccomplished. If you're experiencing symptoms like these, you may be depressed - and it could be stemming from low testosterone.
Studies show that men with depression and high cortisol levels also commonly have low testosterone. Because higher cortisol levels can lead to low T, the chances of severe depression increase.
Depression is a very real disorder and should always be diagnosed and treated by your doctor. One treatment option, when used in conjunction with therapy, is TRT. When TRT is used to replenish hormone levels, men enjoy a lighter, more optimistic mood. That's great news for depressed men who have had little-to-no success with powerful anti-depression meds.
Lack of Sleep
Experts have found that men who lose a week's worth of sleep may experience a drop in testosterone by as much as 15%. These findings are alarming and may suggest that sleep loss lowers T levels and affects wellbeing.
If you find yourself exhausted at the end of the day but toss and turn all night long, it could be time to have your testosterone levels checked. TRT may restore your testosterone levels which can help you sleep better with proper exercise and diet.
Loss of Strength and Muscle Mass
Are you struggling to lift weights in the gym or find that you can't pick up items that used to be easy to lift? Studies show that inactive men can lose .5% of muscle strength each year after the age of 25. When you hit 60, muscle loss doubles every ten years. While muscle loss is common with age, it can also be linked to low T.
Testosterone is a crucial piece needed for building and retaining muscle mass. That's why many doctors are prescribing TRT for males experiencing sharp declines in strength and muscle mass. Whether your workouts are losing steam or you're having problems lifting items that aren't very heavy, don't blame it all on age. You could be suffering from hypogonadism.
Weight Gain
Nobody likes to gain weight, even though our society is more accepting of overweight people than ever before. Despite diets and carb cutting, many men aren't able to get rid of excess belly and body fat, increasing the chances of heart disease and cancer.
Sometimes, male weight gain isn't caused by sweets and carbs but by hormone imbalances that slow the metabolism. This phase of life is called andropause and occurs when testosterone levels are low. Combining a low metabolism with other symptoms like high cortisol levels can be a recipe for a double-chinned disaster. Fortunately, TRT treatments and physician-led weight loss programs can correct hormone imbalances and lead to healthy weight loss for men.
Gynecomastia
The enlargement of male breast tissue, also called "man boobs," is a fairly common condition that many men have. Though it is closely associated with diet and other life choices, increased fatty tissue is often caused by hormonal imbalances.
If you're approaching middle age and you're embarrassed by having large breasts, don't lose hope. TRT is a safe, effective way to eliminate the underlying cause of gynecomastia without invasive surgery. With a custom HRT and fitness program, you can bring your testosterone and estrogen levels back to normal before you know it.
Be the Best Version of Yourself with TRT in Rutherford, NJ
The human body is amazing in so many ways. Still, we have to optimize it every now and then using science, medicine, and hard work. After 40, you may notice that your body is changing, but symptoms like low libido and lack of motivation don't have to be permanent. Juventee has the team, tools, and experience to help recapture your youth and feel better than ever before.
If you're getting older and you're worried about low testosterone, give our office a call today. It would be our pleasure to care for you using the highest quality products, backed by research and applied by professionals with your best interests in mind.
Whether you need a boost to help you get through your busy work week or a natural solution to an embarrassing problem like ED, we're here for you. Our doctors will explain your treatment options in-depth and take as much time as you need to feel comfortable and confident about TRT. Remember, when you treat your body with love and care, it will reciprocate generously. Let our team teach you the techniques to prolong your sense of youth and provide you with the treatment to solidify your wellbeing as you age with grace. Contact Juventee today. By tomorrow, you'll be one step closer to meeting the best version of yourself.
Latest News in Rutherford, NJ
The 2026 World Cup final will take place at New Jersey's MetLife Stadium
Emma Bowmanhttps://www.npr.org/2024/02/04/1229073496/2026-world-cup-final-nyc-nj-metlife-stadium
The 2026 World Cup final will take place at New Jersey's MetLife Stadium to cap a tournament set in cities across the U.S., Canada and Mexico, soccer's international governing body FIFA announced Sunday.The final will be played on July 19 at the East Rutherford, N.J., stadium. Mexico City will host the opener of the 104-game tourna...
The 2026 World Cup final will take place at New Jersey's MetLife Stadium to cap a tournament set in cities across the U.S., Canada and Mexico, soccer's international governing body FIFA announced Sunday.
The final will be played on July 19 at the East Rutherford, N.J., stadium. Mexico City will host the opener of the 104-game tournament at Estadio Azteca on June 11.
During the event, though, the 82,500-capacity stadium will be officially referred to as the "New York New Jersey Stadium" to comply with the FIFA's policy against non-sponsor corporate names.
It's a World Cup of firsts. For the first time, the tournament will expand to include 48 teams, up from the 32 team-format held for the past seven tournaments. It will also be the first time the tournament is staged across three host nations. Beyond the New York-New Jersey complex, 15 other major cities were picked to host the World Cup matches.
MetLife Stadium, home to the New York Jets and Giants, hosted the Super Bowl in 2014 and the Copa América Centenario final in 2016.
New York City Mayor Eric Adams and New Jersey Gov. Phil Murphy celebrated the announcement on social media.
"As a lifelong soccer fan, I am thrilled to announce that the FIFA World Cup 2026 Final will be hosted by New Jersey and New York City!" Gov. Murphy said in a tweet.
When local officials first made their pitch to play host for the World Cup final, they emphasized the stadium's proximity to New York City as a media hub with central access to hotels, restaurants, entertainment and international flights.
As for the U.S. Men's National Team, they will have the fortune of sticking to the same time zone to start their World Cup journey. The team's first match is at Los Angeles' SoFi Stadium on June 12. After that, they'll head to Seattle for their second match, before returning to LA for the final group play round on June 26.
"It's great to finally learn where we will be for the group stage. It really starts to bring things to life," USMNT coach Gregg Berhalter said during a press conference. "We would have been happy with any of the venues because we know the home support is going to be incredible."
Whether or not his team makes it to the final game, Berhalter — a New Jersey native — says of the venue pick: "It's a dream come true for me."
2026 FIFA World Cup final to be played at MetLife Stadium
Otis Livingstonhttps://www.cbsnews.com/newyork/news/2026-fifa-world-cup-final-to-be-played-at-metlife-stadium/
EAST RUTHERFORD, N.J. -- The 2026 FIFA World Cup Final will be played at MetLife Stadium in New Jersey on July 19.FIFA announced the tournament schedule ...
EAST RUTHERFORD, N.J. -- The 2026 FIFA World Cup Final will be played at MetLife Stadium in New Jersey on July 19.
FIFA announced the tournament schedule on Sunday. It was a fight between MetLife and AT&T Stadium in Dallas for the final. FIFA gave Dallas the most matches with nine. MetLife will host eight, including the biggest prize of them all.
The opener of the 39-day tournament will be played at Estadio Azteca in Mexico City on June 11.
The U.S. Men's National Team will play its first match at SoFi Stadium in Inglewood, California on June 12, and then travel to Lumen Field in Seattle, before returning to SoFi for the last leg of the group stage. MetLife does have a Round of 32 and Round of 16 match so maybe the U.S. can play itself into one of those. We won't know if that's possible until the group draws are made in spring of 2026.
The third-place game will be at Hard Rock Stadium in Miami Gardens, Florida.
Last May, FIFA unveiled the official logo for the 2026 World Cup in Times Square.
CBS New York stopped in at a watch party at MetLife and also took in the celebrations at Mulligan's Bar in Hoboken, which is lined with soccer memorabilia from around the globe.
"This is the soccer mecca. This is the soccer hub. This is where everyone comes to watch soccer," fan David Moncada said. "I've been playing soccer, watching soccer since I was 4 years old. I can't believe this is finally happening."
Moncada has travelled the world for the World Cup.
"Japan, Korea, Brazil, South Africa, Russia, and now it's in our backyard," he said.
"It's going mean more people, more fun. We hope for another great World Cup," soccer fan Mike Breen said.
New Jersey Gov. Phil Murphy and New York City Mayor Eric Adams joined in on the excitement.
"As an advocate for this region, and a lifelong soccer fan, I am thrilled that FIFA chose to place their trust in New York/New Jersey to host the historic FIFA World Cup 26 Final," Murphy said in a statement. "This is a once-in-a-lifetime opportunity for our entire region; hosting the Final provides NYNJ an unparalleled platform to brilliantly showcase what we stand for -- diversity, equality, access, and inclusion."
"The FIFA World Cup 26 Final will be a generation-defining moment for New York/New Jersey, and there's no better place to host the world's biggest game than the world's biggest stage," Adams said in a statement. "New York/New Jersey is ready for North America to be the center of the soccer world, and the history we'll be making in 2026 will create lifetime memories for fans, provide new opportunities for our communities, infuse billions into our economy, and help shape our region and propel it forward for decades to come."
The 2026 World Cup will be played in 16 host cities across the U.S., Canada and Mexico, and will feature 48 teams.
USMNT coach Gregg Berhalter, a Tenafly, New Jersey native, said he can't wait for it to start.
"To have the final in New York/New Jersey ... it's a dream come true for me, being from the area, an area with a rich tradition in soccer. To think about watching the Cosmos and selling out Giants Stadium, and now this stadium is going to host a World Cup Final, so it's really special," Berhalter said.
Beyond the historical significance, Jim Kirkos, CEO of the Meadowlands Chamber of Commerce, said the event is expected to bring $2 billion in revenue and 14,000 jobs.
"We know how to do the transportation. We know how to do the security," Kirkos said. "Seven games and the Final is a lot of economic impact, a lot of visitors and tourists coming to our region and we start tomorrow, making sure we're gonna put our best foot forward to provide a great warm welcome to the world."
Otis Livingston is CBS 2's weekday sports anchor. The multiple Emmy Award winner has been with WCBS-TV since 2009.
Rutherford football topples Park Ridge, wins third straight NJIC championship
Greg Tartagliahttps://www.northjersey.com/story/sports/high-school/football/2023/10/20/rutherford-nj-football-wins-third-straight-njic-championship/71217085007/
PARK RIDGE − Rutherford plus rain is a winning formula in the North Jersey Interscholastic Conference football final.The Bulldogs defeated host Park Ridge, 26-7, Friday night at Doc Lewis Field for their third consecutive NJIC championship.Two years ago, they topped the Owls in a misty drizzle at their home field.This time, Rutherford (8-0) played through steady rainfall that reached downpour status in the first half, relying on its ground game to secure the crown.Check out the pho...
PARK RIDGE − Rutherford plus rain is a winning formula in the North Jersey Interscholastic Conference football final.
The Bulldogs defeated host Park Ridge, 26-7, Friday night at Doc Lewis Field for their third consecutive NJIC championship.
Two years ago, they topped the Owls in a misty drizzle at their home field.
This time, Rutherford (8-0) played through steady rainfall that reached downpour status in the first half, relying on its ground game to secure the crown.
Check out the photo gallery, then continue reading.
"We love the rain," said Matt Scheibe, one of the soaked-yet-beaming Rutherford seniors.
Scheibe is one of six Bulldogs to start the 2021 title game as sophomores and play in every game of the "three-peat". Classmate Cole Goumas scored three touchdowns, including a 39-yarder to ice the win with 6:24 remaining.
"Just a lot of chemistry, a lot of experience," Goumas said, "and we just push ourselves and work hard."
What it means
The NJIC trophy remains with a South Bergen school for the eighth year in a row. This was only the second final played on a "North" team's home field – Hasbrouck Heights won the inaugural title at Pompton Lakes in 2016.
Rutherford has won half of the tournaments contested, while Park Ridge (6-2) fell to 0-3 all-time in the final.
Key plays
The Bulldogs led 13-0 near the end of the first quarter when freshman QB Myles Balchan found Scheibe for a 62-yard gain as time expired. Goumas then scored from 10 yards out on the first play of the second quarter.
Park Ridge cut the lead to 20-7 with 4.6 seconds left in the half, as Cole Hughes threw a 5-yard TD pass to Jacob Shannon (6 catches, 53 yards). At the time, it seemed to give the Owls an emotional lift.
"That got us all fired up, and it got us all locked in during halftime," Scheibe said afterward. "We didn't have a locker room, we were waiting outside in the pouring rain... after that, we just wanted it bad."
Ryan Ward recovered a fumble on Park Ridge's opening drive of the second half, and Nick Lora's fourth-down interception in the end zone with 2:21 to go clinched it.
COOPER:Freshman goes from ball boy to starting QB for NJIC champions
Game balls
► Goumas carried 25 times for 171 yards as part of a Bulldog attack that featured 31 runs and only 6 passes.
► Ward had three 1-yard runs, one of which went for a TD an another on fourth down to set up Goumas' final score.
► Scheibe caught three passes for 75 yards and made 7 tackles for a defense that held Hughes to 20 yards on 14 rushes – which forced the Owls to go to the air, where they completed 11-of-27 for 126 yards.
They said it
"Myles is a freshman, everyone looks down on him, but at the same time, we push him in practice. We tell him to work hard, we teach him things he never knew, and to be honest, I think the team has more trust in him now." —Goumas on Balchan's performance
"Anytime you get a weather game like this, ball security is imperative, and I thought we did a good job of holding onto the football and letting our guys make plays. At the end of the day, in that kind of weather, you're not going to be able to throw the ball, so I thought up front we controlled the game, which kind of won it for us." —Rutherford coach Steve Dunn
Rutherford football advances to third straight NJIC final with rally past Hawthorne
Greg Matturahttps://www.northjersey.com/story/sports/high-school/football/2023/10/13/rutherford-nj-football-njic-semifinal-hawthorne/71121481007/
HAWTHORNE − Rutherford put its fate in the hands of a freshman in Myles Balchan.The ninth-grader came off the bench and quarterbacked the two-time defending champion Bulldogs to a 28-20 victory over Hawthorne in Friday night's NJIC semifinals.Balchan threw a 22-yard touchdown pass to senior tight end Ryan Ward to give Rutherford (7-0) a 21-20 lead with 7:27 left in the fourth.“That kid was thrown into the fire, and he had two days to prepare as a freshman coming up, and I couldn’t be more...
HAWTHORNE − Rutherford put its fate in the hands of a freshman in Myles Balchan.
The ninth-grader came off the bench and quarterbacked the two-time defending champion Bulldogs to a 28-20 victory over Hawthorne in Friday night's NJIC semifinals.
Balchan threw a 22-yard touchdown pass to senior tight end Ryan Ward to give Rutherford (7-0) a 21-20 lead with 7:27 left in the fourth.
“That kid was thrown into the fire, and he had two days to prepare as a freshman coming up, and I couldn’t be more proud of him the way he stepped up and carried this team,” Rutherford coach Steve Dunn said.
Balchan entered in the first quarter because junior starter Chris Gioia suffered a season-ending collarbone injury last week against Pompton Lakes, and Ward, an All-State tight end, was off the mark early at QB.
“I had big shoes to fill with Chris Gioia and I stepped up and I rallied behind my teammates,” Balchan said.
Ward still shared snaps and pulled Rutherford within 13-7 at 1:46 of the second quarter on a 2-yard TD run.
Senior running back Cole Goumas ran for two scores in the second half. His 44-yard TD run in the third cut Rutherford's deficit to 20-14, and his 15-yard score with 5:28 left in the fourth made it 28-20 and came one play after a 30-yard run by Ward.
Hawthorne (5-2) scored on its first two possessions of the game for a 13-0 lead. On the Bears' first play from scrimmage, senior running back Cormac Smith took a pitch and threw a 53-yard TD pass to senior receiver Dominic Passero, the coach's son. Smith made it 13-0 on a 5-yard TD run.
“It was a game of big plays, and unfortunately they made a couple more than us,” Hawthorne coach John Passero said.
What it means
Rutherford will shoot for its third consecutive NJIC title when it plays Friday at Park Ridge
“We’re just excited that we’re able to defend the title," Dunn said.
The Bulldogs made their debut this week in the Statewide Public Top 20 rankings at No. 19, and their 23rd consecutive victory against an NJIC opponent might help them climb a spot or two.
Fourth-string freshman
Balchan entered October as Rutherford’s fourth-string quarterback. He rotated with Ward and Goumas in the shotgun Friday and completed 10 of 15 passes for 92 yards, one TD and no interceptions.
“Coming into the game, a little nervous,” said Balchan, whose previous experience was fourth-quarter mop-up duty. “But as the game went on, my teammates rallied behind me and I felt confident going through.”
Balchan was at his best leading Rutherford to its first TD. During the drive, he went 6 for 7 for 52 yards, completing two fourth-down passes for first downs, including a 26-yarder to Goumas on a fourth-and-10 at the 28-yard line that set up Ward’s 2-yard TD run.
“It was definitely different playing with an inexperienced quarterback,” Goumas said, “but we just had to make it work.”
They said it
“I know their quarterback was out, but they still have guys over there who can hurt you in the open field,” Passero said. “Their line did a nice job and they just kept pushing the attack on us and we just couldn’t answer.”
“This team got hit with a ton of adversity last week when our quarterback went down, and our kids battled,” Dunn said. “We kind of found a way in the second half to correct some mistakes we made. When you lose that guy behind center, it takes a little while to figure out who you are as a team.”
In Rutherford, a dry town no more, this restaurant is the first to get a liquor license
North Jersey Media Grouphttps://www.northjersey.com/story/entertainment/dining/2023/05/22/songe-napule-rutherford-nj-restaurants-liquor-licenses/70220899007/
Rutherford is no longer a dry town.The borough of some 19,000 residents has awarded a liquor license to Song'E Napule, the popular pizzeria owned by Naples-born Ciro Iovine. It is the first business to receive a liquor license in town since the late 1800s."Rutherford is no longer a dry borough," said Bob Kakoleski, the borough administrator.Kakoleski said that after a non-binding referendum measure in November 2020 was approved by a small margin of the borough's voters — "It was not fa...
Rutherford is no longer a dry town.
The borough of some 19,000 residents has awarded a liquor license to Song'E Napule, the popular pizzeria owned by Naples-born Ciro Iovine. It is the first business to receive a liquor license in town since the late 1800s.
"Rutherford is no longer a dry borough," said Bob Kakoleski, the borough administrator.
Kakoleski said that after a non-binding referendum measure in November 2020 was approved by a small margin of the borough's voters — "It was not favored by an overwhelming majority, more like 54% of voters said yes" — the borough this past December finally was able to auction one of the six liquor licenses that it can sell to restaurants. (COVID-19 slowed everything down.)
New Jersey's antiquated liquor license laws date back to Prohibition-era thinking. The state allows one liquor consumption license per every 3,000 residents in a town; Rutherford has around 19,000, therefore six licenses. Because of the cap, licenses are expensive in areas with high demand. The average is thought to be about $350,000 — though some are as low as $50,000 or as high as $2.3 million.
Iovine was the only bidder in Rutherford, offering $300,000. The minimum bid the town allowed was $150,000.
"He's probably kicking himself in the pants," Kakoleski said.
Iovine, who opened his Rutherford location in December 2021 (he has two others in New York City), could not be reached for comment. But in an Instagram post, he seemed thrilled.
"Proud to receive liquor license from the Rutherford Chamber of Commerce," the post said. "We are really happy to be the first business in Rutherford to own a liquor license since the late1800s. Thank you Rutherford."
There aren't any bars in Rutherford, and with the very recent exception of Song'E Napule, every restaurant is BYOB. Locals walk across the tracks to East Rutherford for bars, like The New Park Tavern and the Blarney Station Pub.
Saddle River is now the only dry town in North Jersey; there are several others in the state, including Ocean City and Wildwood Crest.
Over the years, there have been efforts to overturn the state's liquor license laws, many arguing that it hurts businesses, downtowns and New Jersey's dining scene. But efforts in the past have been thwarted again and again.
The reaction in Rutherford to its first restaurant liquor license?
"It's mixed," Kakoleski said. "Rutherford liked being a dry town. It liked being different. It's a conservative community."
But, he added, the makeup of the town is changing. "People from Hoboken, Jersey City, even from Brooklyn, are moving into town. We have a train station, and our proximity to New York City is a draw, too."
And, perhaps, restaurants with liquor licenses also will draw people.
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